OUR STORY

FOUNDERS OF PUREGROUND

Amira

I’m Amira, a quiet soul with a deep love for beauty, meaning, and the rituals that help us slow down.

My roots are in finance, but I’ve always felt drawn to something softer. The stillness of nature, the elegance of Japanese culture, and the way matcha can turn a simple moment into something sacred.

Japan opened my heart. Matcha wasn’t just a drink. It became a way to reconnect with myself, with presence, with what really matters.

That’s where I met Kristina. Our connection was instant, full of trust and shared vision. It felt like meeting someone who understood my inner world without words.

PureGround was born from that bond. For me, it’s not about products or trends. It’s about sharing the quiet story behind matcha. Where it comes from. What it stands for. And how it invites us to return to ourselves.

KRISTINA

I’m Kristina, probably best described as a mix of tech brain and creative soul. My background is in IT, where everything has to be precise, structured, and logical. But outside of work I’ve always been drawn to aesthetics, design, and cultural rituals that make everyday life feel a little more meaningful.

Japan was one of those turning points for me. Matcha wasn’t just a drink; it became a ritual that balanced my fast, digital world with something slower and more grounding.

While traveling there I met Amira, and it was love at first sight as a friendship. We quickly realized we share the same values, taste, and style, so starting PureGround together felt natural. For me it’s not just about selling matcha; it’s about sharing that mix of calm energy and mindful simplicity in a way that actually fits modern life.

Our Vision

Our vision is to bring people back to the origin of matcha, not only as a product but as a practice. We want to share the deep cultural essence of Japanese tea ceremonies: moments of silence, grounding, and inner clarity. Through high-quality, organic matcha from Kyoto, we aim to offer more than just a drink, we offer a pause, a breath, a ritual. Pureground is where purity meets purpose. Rooted in nature. Guided by tradition. Made for the mindful.

our Mission

Our mission is to source the finest organic matcha directly from Kyoto and share it with the world in its purest form. We are committed to preserving the tradition, mindfulness and sacredness of Japanese tea culture. Every step, from farm to bowl, is guided by integrity, sustainability and deep respect for the origins of matcha. With Pureground, we invite people to experience more than a beverage: a mindful ritual, a return to simplicity and a way to ground themselves in the present moment.

Contact us

Diese Website ist durch hCaptcha geschützt und es gelten die allgemeinen Geschäftsbedingungen und Datenschutzbestimmungen von hCaptcha.